🧾 PageOne White Paper

PageOne is a scalable, human-powered digital marketing platform for local businesses that combines mobile-first landing pages, automated Google & Meta ad campaigns, and integrated lead capture and follow-up — all guided by trained local ambassadors. We simplify the entire marketing journey into a done-for-you system that replaces today's fragmented approach with a unified funnel.

Most SMEs use disconnected tools that are too complex, too slow, or too expensive. PageOne differentiates through a unified, human-guided funnel where ambassadors earn both upfront and recurring income as micro-franchise partners, not traditional sales reps. The platform was bootstrapped to MVP but needs capital to scale due to constraints on ad spend, data, and onboarding velocity.

PageOne is building the future of fast, affordable, and localised digital marketing — powered by people, amplified by automation.

📉 The Digital Divide Is Real

Most local businesses are losing leads they never knew they had.

A potential customer searches for a local dentist, mechanic, or accountant — but finds outdated listings, broken websites, or no presence at all. They click the next option. Sale lost. Reputation dented. Revenue is down.

This isn't rare. It's systemic.

Despite billions spent on online ads each year, most SMEs still struggle with the basics:

• •Their websites aren't mobile-friendly or optimized for conversion
• •Their ads are either not running, or running inefficiently
• •They lack tools to follow up with leads
• •They don't have time, training, or staff to manage any of it

In a mobile-first world, digital presence equals economic opportunity — and most small businesses are still playing catch-up.

🧠 The Psychology Behind the Problem

We've worked with hundreds of small businesses. Here's what they consistently say:

• •"I don't know where to start."
• •"I'm not technical — I just want someone to do it for me."
• •"I paid someone once and got burned."
• •"I tried those tools… they were too complicated."

They're not lazy. They're overloaded.

SMEs wear 10 hats a day. Building a lead funnel isn't on their radar until it's too late. And even when they do spend — often thousands on ads — they don't have a proper landing page, or tracking, or follow-up, which makes the spend inefficient and discouraging.

The result? Churn, wasted time, lost leads, low morale. Most SMEs just give up and go back to referrals or word-of-mouth — missing out on the 28% revenue boost that comes from a strong digital presence.

🧩 Fragmentation = Failure

Let's break down what an SME typically faces:

Each piece requires separate setup, skills, and time — so most businesses never connect the funnel.

🚀 What PageOne Does

PageOne replaces the entire fragmented digital journey with one seamless, guided system — launched in hours, not weeks.

• Mobile-first landing pages
• Business listings
• Automated ad campaigns
• Lead capture + follow-up
• Ambassador guidance

🧩 End-to-End Funnel (Step-by-Step)

🧍 Business Owner → 📋 Simple Intake Form →
🖼️ Instant Landing Page → 📍 Maps + Listings Verified →
📣 Ads Launched on Google & Meta →
🧾 Leads Captured → 📲 Auto-Follow-Up via SMS/Email →
🤝 Guided by Local Ambassador → 🎯 Results in Days

Everything works together out of the box — with zero overwhelm, zero guesswork.

🧠 Why It Works

• Prebuilt templates by industry (dentists, tradies, legal, and more)
• Ambassador handles onboarding and verification
• No need to write ad copy, configure CRMs, or build sites
• Campaigns go live in 24–72 hours
• Performance feedback loop: best flows get cloned across markets, system improves continuously

💡 Why It's Different

• Not just software — a human-powered platform
• Ambassadors are performance-incentivized and locally embedded
• Replaces agencies, builders, ad platforms, and CRMs — not just integrates with them
• Full control and clarity for both client and ambassador via live dashboards

PageOne isn't another marketing tool — it's the infrastructure for digital visibility at scale.

🛠️ Built for Scale, Speed, and Modularity

PageOne is engineered to be modular, API-first, mobile-optimized, and cloud-native — ready to scale globally with minimal overhead.

• Modular: Each core function (landing pages, ads, CRM, ambassador tools) runs independently or together
• Mobile-first: UX is optimized for thumb-driven actions and small-screen conversion
• API-driven: Enables automation, future 3rd-party integration, and rapid iteration
• Cloud-native: Zero infrastructure bottlenecks, serverless rendering, instant global delivery

🧩 Core Modules

Each module is decoupled but interconnected — enabling rapid updates and low-friction expansion.

🧰 Stack Overview

🌍 The Opportunity: A Global Underserved Majority

PageOne targets a massive and underserved segment: local service-based businesses who rely on visibility, trust, and lead generation — but are underserved by today's fragmented digital tools.

💰 Revenue Streams

This structure creates a profitable day-one cashflow engine with long-term recurring value and minimal support overhead.

📈 Client Value Over Time

Setup fees fund growth. Ad margins and upsells create ongoing revenue. No code, no team scale needed — this model grows with people.

🎯 Why PageOne Wins Where Others Fail

The digital marketing landscape is crowded with tools, but most fail to solve the core problem: small businesses need results, not complexity.

🔍 Competitive Analysis

🎯 Our Unique Positioning

🚀 Why We'll Win

📋 Phase 1 — Foundation (Months 1–3)

• Founder-led direct outreach
• Target: 3–5 verticals (e.g. dentists, legal, trades)
• Manual ambassador onboarding + close client feedback loops
• Build out testimonials and early case studies

Success Metrics:

• 50–100 onboarded clients
• 90% satisfaction rate
• 3+ leads per client per month
• Positive unit economics validated

🚀 Phase 2 — Scale (Months 4–9)

• Launch ambassador program across 3+ metro areas
• Automate onboarding and training
• Introduce referral and partner programs
• Begin content marketing (local SEO, ambassador branding assets)

Success Metrics:

• 20+ active ambassadors
• 500–1,000 active clients
• $50K+ monthly recurring revenue
• 70% ambassador retention

🌍 Phase 3 — Dominate (Months 10–18)

• Expand to 5–10 new markets (international optional)
• Launch enterprise features + integrations
• Strategic partnerships (e.g. agencies, telcos)
• Prepare Series A

Success Metrics:

• 5,000+ clients
• $500K+ MRR
• 85% client retention
• Category leadership in key verticals

🧲 Channel Strategy Table

PageOne's GTM playbook is built to validate fast, scale cleanly, and dominate with low CAC and strong retention.

Business Model & Unit Economics

💸 Revenue Streams

"Setup fees create upfront cash flow. Ad spend and add-ons power recurring revenue."

👥 Ambassador Model (Scalable Human Growth)

• 1. Upfront Commission: $150–$300 per client from setup fee
• 2. Recurring Residual Income: 10–15% of PageOne's ad margin, avg. $30–$50/month per active client

📊 Unit Economics

📈 Growth Mechanics

• Ambassadors bring in clients
• Clients fund operations via setup fee
• Results generate referrals and testimonials
• Best campaigns are cloned and redeployed
• LTV expands via automated upsells

"PageOne grows profitably from day one — with every client and every ambassador increasing lifetime value across the network."

Fundraising Ask

🎯 Raise Overview

PageOne is raising AUD $30,000–$100,000 in pre-seed capital to complete MVP development, launch early clients, and activate our first ambassador territories.

• Pre-seed round structured as SAFE or equity, depending on investor preference
• Current valuation range: AUD $1.5M–$2.5M (pre-money)
• Goal: raise smart capital from aligned early believers before scaling toward seed

🔧 Use of Funds

This capital unlocks operational launch, data validation, and early revenue without requiring technical hiring or debt.

📈 Roadmap to Seed

• Target: 50–100 paying clients onboarded
• 10–20 ambassadors fully active across 2–3 markets
• First $10K–$20K in MRR proven
• Platform stability and user feedback loop in place

"This round gives us the traction and data to raise a $500K+ seed round with strong unit economics, early proof, and a repeatable go-to-market playbook."

Risk Analysis & Mitigation

⚠️ Key Risks

🛡️ Mitigation Strategies

• MVP build uses proven stack (Supabase, Vercel, React), and dev work is 80% complete
• Client onboarding economics validated through pre-launch tests and founder-led sales
• Ambassador quality is managed with training, playbooks, performance dashboards, and penalties for neglect
• Education is built into the ambassador's role — human-guided onboarding, not just a SaaS dashboard
• Platform compliance (e.g. Meta, Google Ads) built into system logic and reviewed at each release
• Future platform risk addressed through diversification (e.g., Bing, TikTok, local search partners)

Team & Founder

🧑‍💼 Founder

Travis Cunningham is a 20-year veteran of sales, digital marketing, and SME growth. He previously founded ARDigital, a full-service agency serving rural Australian businesses. Having worked across inbound sales, Google Ads, CRM implementations, and web design, Travis built PageOne after seeing firsthand how most small businesses waste money on digital tools that don't work together.

• Scaled ARDigital from 0 to hundreds of clients over a decade
• Built dozens of landing page funnels and ad campaigns for tradies, health, and professional services
• Deep experience in both direct sales and automation technologies

"I've watched small businesses throw thousands at systems that never talk to each other. PageOne is the system I wish existed — simple, fast, and focused on results."

🤝 Advisory & Early Operators

A core group of technical, marketing, and ambassador advisors have supported the MVP and go-to-market design. As we move into early launch, we are formalizing our operating team and ambassador leadership cohorts across pilot markets.

💰 Financial Roadmap to Profitability

PageOne's financial model is designed for sustainable growth with clear paths to profitability and strong unit economics.

📈 Revenue Projections

💸 Cost Structure

📊 Profitability Analysis

🎯 Key Financial Metrics

🌟 Building the Future of Small Business Marketing

PageOne's team combines deep technical expertise with real-world business experience — creating a platform that actually works for the people who need it most.

👨‍💼 Leadership Team

🚀 Hiring Plan

🎯 Culture & Values

🎯 Product Roadmap: From MVP to Market Leader

PageOne's roadmap is designed to deliver immediate value while building toward a comprehensive platform that serves every aspect of small business digital marketing.

📅 Phase 1: Foundation (Months 1-6)

🚀 Phase 2: Scale (Months 7-12)

🌍 Phase 3: Dominate (Months 13-24)

🔮 Future Vision (24+ Months)

🚀 Join the PageOne Movement

PageOne is more than a platform — it's a movement to democratize digital marketing for small businesses worldwide. Here's how you can be part of it.

💰 Investment Opportunities

👥 Join Our Team

🤝 Partnership Opportunities

📞 Contact Information

🎙️ Meet the Founder: Travis Cunningham

Founder, PageOne
Digital builder. SME specialist. Human-scale automation advocate.

🧩 A Nonlinear Path to Purpose

Travis Cunningham left school early and built his career from the ground up — across banking, sales, solar, service, and small business marketing.

• • He founded ARDigital, a regional agency serving Australian SMEs
• • Built high-performing websites and ad campaigns by hand
• • Worked with hundreds of business owners face-to-face
• • Learned by doing — and by listening

That realisation sparked PageOne: A platform that doesn't just build pages — it builds opportunity. For freelancers. For SMEs. For anyone who wants to be part of the solution.

👤 Founder Snapshot

💰 Pre-Seed Raise: Operational, Focused, Launch-Ready

PageOne is opening a pre-seed raise of $30,000–$100,000 AUD to formally launch the platform, onboard our first ambassadors, and prepare for a public seed round.

We're raising to:

Appendix & Confidentiality

🔒 Confidentiality Notice

This document contains confidential strategic, financial, and technical information about PageOne. It is shared strictly for the purposes of private fundraising, and not for public distribution. By accessing this material, the reader agrees not to disclose, copy, or forward any part of this document without prior written consent.

📎 Supporting Materials Available Upon Request

• Ambassador onboarding playbook (draft)
• MVP product flow and wireframes
• Tech architecture diagrams
• Revenue model assumptions (Excel)
• Founder pitch deck (slides)
• Traction summary / case studies (forthcoming)

✅ Closing Statement

PageOne is building the future of scalable, human-powered digital marketing — where local businesses grow through guided automation, and ambassadors earn by helping their communities succeed.

We believe in practical tools, local trust, and measurable results — and we're ready to go.